How To Grow Your Financial Advisory Practice With A Podcast
(While building long term relationships and helping/retaining existing clients)
What’s the best way for you to create a community with your brand? Start a podcast!
Statistically speaking, 80% of podcast listeners are likely to listen to most or all of the episode. It’s a great way to engage with your audience and build a community through thought-leadership. And you know what they say, community cultivates clients.
No one knows this better than Fraser Jack, Host of the XY Adviser Podcast and their Head of Media. XY Adviser is home to thousands of financial advisers, sharing and learning from one another to drive the positive evolution of financial advice. With over 3500 members, it aims to be the world’s first purposeful scroll for financial advisers.
Here’s what you’ll learn from this video:
– How to position yourself on the podcast
– Why you should come to give (and find yourself receiving back in bucketloads!)
– How to get your foundations right
– Why you shouldn’t cut out the ‘ums’ and ‘ahs’ (authenticity is key)
– How to stay on the right side of compliance (by telling other people’s stories)
Thanks again to Fraser Jack from XY Adviser for joining us in this video.
Check him out here:
Or on LinkedIn:
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